1,921 ♡ raving fans
ICON™ Focus Gum
🧠 Focus 🤔 Recall ⚡️ Reaction 🌊 Flow
Fast, Clean Focus On Demand
Sharpens mental clarity, speeds up reaction time, and fuels smooth, steady energy so you can drop into flow and stay locked in when it matters most.
Chew 1 piece to assess your tolerance. For a stronger effect, you may chew up to 2 pieces per serving. Do not exceed 2 pieces within a 12-hour period. Use anytime you need sharper focus, faster thinking, or clean mental energy on demand.
Focus
Recall
Reaction
Flow
Enfinity® PXT
Paraxanthine is a distinct alkaloid and unique metabolite of caffeine that delivers a more refined and targeted stimulant effect. As a next-generation evolution beyond caffeine, it supports heightened focus, quicker reaction times, and clean, sustained energy without the jitters and crash.
Alpha GPC
Alpha GPC is a highly bioavailable choline source that supports acetylcholine production, a neurotransmitter essential for memory, learning, and focus. By increasing acetylcholine levels in the brain, it helps promote sharper attention, faster processing speed, and improved cognitive performance.
Xylitol
Xylitol is a naturally derived, sugar-free sweetener that supports dental health by helping reduce the growth of cavity-causing bacteria in the mouth. Unlike sugar, it does not feed harmful oral microbes and may help promote a healthier pH balance, supporting stronger teeth and fresher breath.
Liquid Delivery
Our proprietary LIQUID EDGE™ TECHNOLOGY converts active ingredients into an advanced rapid-delivery system that unleashes a concentrated burst of liquid on contact, built to hit harder, absorb faster, and activate more completely and powerfully than anything else in its class or category.
FOCUS
greater focus compared to placebo
REACTION
greater reaction time than placebo
RESEARCH
combined human clinical trials
Frequently Asked Questions
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ICON™ Focus Gum features our proprietary Liquid Edge™ Technology, delivering a burst of fast-acting liquid that releases the full dose rapidly and efficiently. Unlike traditional gums or pouches that rely on slow diffusion and incomplete delivery, ICON™ is designed for faster activation and more complete ingredient release from the very first chew.
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ICON™ is designed to deliver sharper focus, faster reaction time, and clean, sustained mental energy without the heavy crash. Many users experience quicker thinking, heightened alertness, improved creativity, and an easier transition into flow state. Whether you're studying, gaming, leading in business, or building your next big idea, ICON™ helps you stay locked in, think faster, and perform at your mental peak.
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Yes. ICON™ Focus Gum is completely sugar free. It contains no added sugars and is sweetened with Xylitol, so you get clean focus without the sugar crash.
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We recommend starting with 1 piece to gauge your individual tolerance. You may chew up to 2 pieces per serving, but do not exceed 2 pieces within a 12-hour period.
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Most users feel ICON™ within minutes. Thanks to our proprietary Liquid Edge™ Technology, actives are delivered in a fast absorbing burst for near immediate impact. The result is instant focus and smooth, clean energy exactly when you need it, without the slow ramp-up or lag you get from outdated, last-gen delivery systems.
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No. ICON™ is sugar free and sweetened with xylitol, which helps fight cavity causing bacteria and keeps your mouth feeling fresh and clean. Unlike acidic energy drinks and stimulant pouches that can wreck your teeth and trash your smile, ICON™ helps keep that grill pearly white and bright.
Featured In
A genuinely novel format. The liquid filled core makes traditional energy gums feel obsolete. ICON™ liquid gum hits the mark.
ICON™ gum delivers clean, controlled focus in a format that finally makes sense for modern day performance.
Quick, clean focus without the jitters. Noticeably smoother energy that doesn’t disrupt your day.
A smarter alternative to energy drinks with a refreshing minty taste. This gum offers a unique twist to traditional delivery methods.
Real Talk
Between school, work and side hustles, it can be overwhelming. ICON is my new BFF to keep life in balance 😍
Ava L.
On stage every set demands laser focus and nonstop energy. This stuff absolutely ROCKS 🤘
Ross Z.
As a corporate attorney, I need to stay sharp for my clients. Icon gives me that edge.
Jarrell T.
In my 50s and a CrossFitter, I avoid heavy stims. Icon gives me clean focused energy to power every WOD.
Kaleb S.